Marketing

The Zoopla Marketing team spans five key areas: Consumer Marketing, Content, Organic Performance, PR, Commercial Marketing. Select an area below to explore each.

Our job is to shape how Zoopla shows up in the real world, so how it speaks, looks, interacts and behaves as a brand. This starts in the Marketing team but doesn’t end there, we partner all across the business to make sure everything we do gives Zoopla a meaningful role in people’s lives.

We’re a multi-disciplinary team of smart creatives that cover a wide range of activities, including brand strategy and design development, disruptive campaign launches and digital marketing initiatives. We balance the art and science of marketing to make a positive difference to consumers’ lives.

Zoopla has always been about making the world of property a more accessible, easier and fairer place. It’s a mindset we use every day in our work.

What characteristics do we value?

A passion for reimagining a better experience of buying, selling, renting and letting

A genuine excitement about being part of the next technological chapter of property innovation

People that are as ambitious as we are about having a fundamental impact in helping people in the UK discover where they want to live next

Get to know us

Who’s in the team

Head of Consumer Marketing

CRM Executive

Technical Campaign Manager

CRM Manager

Marketing Manager

Testimonials

Meet the residents

I feel valued within my team, and love being part of the synergy.

From my very first day at Zoopla, I was entrusted with real responsibility and completely supported by my brilliant team. No question is a silly question. All new ideas and perspectives are key in Zoopla’s re-imaging and re-shaping of the industry.

Sophie Smedley

CRM Executive

Our job is to shape how Zoopla shows up in the real world, so how it speaks, looks, interacts and behaves as a brand. This starts in the Marketing team but doesn’t end there, we partner all across the business to make sure everything we do gives Zoopla a meaningful role in people’s lives.

Zoopla has always been about making the world of property a more accessible, easier and fairer place. It’s a mindset we use every day in our work.

What characteristics do we value?

A passion for reimagining a better experience of buying, selling, renting and letting

A genuine excitement about being part of the next technological chapter of property innovation

People that are as ambitious as we are about having a fundamental impact in helping people in the UK discover where they want to live next

Get to know us

Who’s in the team

Head of Consumer Marketing

CRM Executive

Technical Campaign Manager

CRM Manager

Marketing Manager

Testimonials

Meet the residents

I feel valued within my team, and love being part of the synergy.

Sophie Smedley

CRM Executive

The content team in the Zoopla marketing department is here to help buyers, sellers and renters make smarter decisions about property. We produce regular content that will educate, engage, show opportunities and showcase why Zoopla should be a trusted source when it comes to making your next move.

The team lives and breathes property and with its in-depth knowledge of this fast-moving market it focuses on producing the right content for the right audience at the right time.

This is supported by having access to the richest property data in the UK from which to gain insight and help every consumer - from student renters to downsizers in retirement - make informed decisions.

The role of the content team is to take Zoopla beyond a destination that is merely a super-efficient way to find a dream home, but also to help you decide whether that home is the right choice for you.

What characteristics do we value?

A flair for creativity

High levels of enthusiasm

An inquisitive mindset

A keen eye for detail

A love of digital

Strong writing credentials

An understanding of multimedia

Challenge-seekers

Get to know us

Who’s in the team

Head of Content

Content Manager

Content Writer

Social Media Manager

Infographic Designer

Testimonials

Meet the residents

We support each other to produce the best work.

There’s a really open culture in the content team. We work collaboratively and draw on each other’s specialisms to produce the best possible results.

Jason Gregory

Content Manager

The Marketing team at Zoopla work together to think of new and innovative ways of structuring the Zoopla site and its content to best fit the needs of our customers.

Everything that we do has data at its core. That’s what leads our decisions and helps guide us on how best to improve Zoopla’s online presence.

What characteristics do we value?

Energy and passion

Team players

Creativity and imagination

A love of learning

Attention to detail

Resilience

A data-driven mindset

Get to know us

Who’s in the team

Head of SEO

Outreach Manager

SEO Analyst

Outreach Executive

Testimonials

Meet the residents

I'm so grateful for the team I get to work with at Zoopla!

They’re smart, they take pride in their work and most importantly: they’re extremely kind! I feel refreshed learning tons from them on a daily basis. It’s a super collaborative environment and we always challenge one another in an open and constructive way.

Areej AbuAli

SEO Manager

We develop and bring to life stories from Zoopla in a way that will engage and resonate with our business partners and consumers.

We manage the day to day relationships with key media across trade and consumer publications, as well as developing and executing campaigns that shift preference at a national and local level. Whether it’s collaborating on ideas, or helping support digital strategy with SEO optimised press releases, everything we do is fully integrated with the other teams in marketing.

What characteristics do we value?

Passion for the work

Energetic spirit

High levels of enthusiasm

Excellent storytelling

The ability to identify trends in data sets

Get to know us

Who’s in the team

Head of PR

Trade PR Manager

Consumer PR Manager

Testimonials

Meet the residents

Zoopla is a fantastic brand that combines customer-centricity with unrivalled data, insight and expertise.

We are working hard to transform the UK property market, constantly improving the service we offer to buyers, sellers, renters and landlords as we help them reach their goals.

Tom Parker

Head of Communications

Working hand in hand with Sales and Product, we deliver solutions that help our customers be successful in their businesses and improve their bottom line.

Our mission is to be the trusted advisor to our customers. Working hand in hand with Sales and Product, together we deliver solutions to market that help our customers be successful in their businesses and impact their bottom line. Within Zoopla we lead the go-to-market for new products and major updates, and own the end to end customer journey with our B2B customers.

What characteristics do we value?

Self-motivation

A customer-centric mindset

Passion for the role

Always being up for a challenge

The ability to adapt to change

Attention to detail

A drive to hit KPIs

Get to know us

Who’s in the team

Head of Commercial Marketing

Commercial Marketing Executive

Senior Commercial Marketing

B2B Digital marketing

B2B Events

Testimonials

Meet the residents

The best thing about my role is the variety

The best thing about my role is the variety. It’s great working across multiple exciting projects and getting to see how these contribute to wider company objectives.

Leah Atherton

Commercial Marketing Executive