Marketing

The Zoopla Marketing team spans five key areas: Consumer Marketing, Content, Organic Performance, PR, Customer Marketing. Select an area below to explore each.

Our job is to shape how Zoopla shows up in the real world, so how it speaks, looks, interacts and behaves as a brand. This starts in the Marketing team but doesn’t end there, we partner all across the business to make sure everything we do gives Zoopla a meaningful role in people’s lives.

We’re a multi-disciplinary team of smart creatives that cover a wide range of activities, including brand strategy and design development, disruptive campaign launches and digital marketing initiatives. We balance the art and science of marketing to make a positive difference to consumers’ lives.

Zoopla has always been about making the world of property a more accessible, easier and fairer place. It’s a mindset we use every day in our work.

What characteristics do we value?

A passion for reimagining a better experience of buying, selling, renting and letting

A genuine excitement about being part of the next technological chapter of property innovation

People that are as ambitious as we are about having a fundamental impact in helping people in the UK discover where they want to live next

Get to know us

Who’s in the team

Head of Consumer Marketing

CRM Executive

Technical Campaign Manager

CRM Manager

Marketing Manager

Testimonials

Meet the residents

I feel valued within my team, and love being part of the synergy.

From my very first day at Zoopla, I was entrusted with real responsibility and completely supported by my brilliant team. No question is a silly question. All new ideas and perspectives are key in Zoopla’s re-imaging and re-shaping of the industry.

Sophie Smedley

CRM Executive

Our job is to shape how Zoopla shows up in the real world, so how it speaks, looks, interacts and behaves as a brand. This starts in the Marketing team but doesn’t end there, we partner all across the business to make sure everything we do gives Zoopla a meaningful role in people’s lives.

Zoopla has always been about making the world of property a more accessible, easier and fairer place. It’s a mindset we use every day in our work.

What characteristics do we value?

A passion for reimagining a better experience of buying, selling, renting and letting

A genuine excitement about being part of the next technological chapter of property innovation

People that are as ambitious as we are about having a fundamental impact in helping people in the UK discover where they want to live next

Get to know us

Who’s in the team

Head of Consumer Marketing

CRM Executive

Technical Campaign Manager

CRM Manager

Marketing Manager

Testimonials

Meet the residents

I feel valued within my team, and love being part of the synergy.

Sophie Smedley

CRM Executive

Our content marketing team helps buyers, sellers, renters, homeowners and estate agents make better-informed decisions about their next move. We reach millions of people every week via email marketing, SEO and social media - positioning Zoopla as a trusted source of home-related advice and inspiration.

We work alongside our Research & Insight team to guide all UK homemovers - from student renters to downsizers in retirement - in making more informed decisions.

Using a variety of creative formats, from data visualisations to videos to GIFs, we explain what's happening in the market and how it might impact you.

We use organic and owned channels, as well as paid media and PR, to reach the right audience with the right content at the right time.

What characteristics do we value?

A flair for creativity

High levels of enthusiasm

An inquisitive mindset

A keen eye for detail

Digital marketing smarts

Strong writing credentials

A passion for property

Get to know us

Who’s in the team

Head of Content

Content Marketing Manager

Content Editor/Writer

Social Media Manager

Testimonials

Meet the residents

We support each other to produce the best work.

There’s a really open culture in the content team. We work collaboratively and draw on each other’s specialisms to produce the best possible results.

Jason Gregory

Content Marketing Manager

The Marketing team at Zoopla work together to think of new and innovative ways of structuring the Zoopla site and its content to best fit the needs of our customers.

Everything that we do has data at its core. That’s what leads our decisions and helps guide us on how best to improve Zoopla’s online presence.

What characteristics do we value?

Energy and passion

Team players

Creativity and imagination

A love of learning

Attention to detail

Resilience

A data-driven mindset

Get to know us

Who’s in the team

Head of SEO

Outreach Manager

SEO Analyst

Outreach Executive

Testimonials

Meet the residents

I'm so grateful for the team I get to work with at Zoopla!

They’re smart, they take pride in their work and most importantly: they’re extremely kind! I feel refreshed learning tons from them on a daily basis. It’s a super collaborative environment and we always challenge one another in an open and constructive way.

Areej AbuAli

SEO Manager

We work with teams across the business to bring to life stories from Zoopla that engage and resonate with customers and consumers.

We manage the day to day relationships with consumer, corporate and trade media, developing and execute campaigns that drive awareness and preference towards Zoopla. Whether it’s collaborating on ideas, supporting the business reach its goals or advising on strategic reputational matters, everything we do is fully integrated with the other teams in marketing.

What characteristics do we value?

Passion for the work

Energetic spirit

An eye for detail

Excellent storytelling

The ability to identify trends in data sets

Get to know us

Who’s in the team

Head of Communications

Senior Communications Manager

PR Executive

Testimonials

Meet the residents

Zoopla is a fantastic brand that combines customer-centricity with unrivalled data, insight and expertise.

We are working hard to transform the UK property market, constantly improving the service we offer to buyers, sellers, renters and landlords as we help them reach their goals.

Tom Parker

Head of Communications

In close partnership with our Sales, Support and Success teams, we deliver solutions that help our customers be successful in their businesses and improve their bottom line.

Our mission is to be the trusted advisor to our customers. Working hand in hand with Sales and Product, together we deliver solutions to market that help our customers be successful in their businesses and impact their bottom line. Within Zoopla we lead the go-to-market for new products and major updates, and own the end to end customer journey with our B2B customers.

What characteristics do we value?

Self-motivation

A customer-centric mindset

Passion for the role

Always being up for a challenge

The ability to adapt to change

Attention to detail

A drive to hit KPIs

Get to know us

Who’s in the team

Head of Customer Marketing

Senior Marketing Manager

Marketing Manager

Senior Marketing Executive

Campaign Manager

Testimonials

Meet the residents

The best thing about my role is the variety

The best thing about my role is the variety. It’s great working across multiple exciting projects and getting to see how these contribute to wider company objectives.

Leah Atherton

Commercial Marketing Executive